In a major cross-industry recognition, Nigerian music powerhouses Ayra Starr and Tems have been named on the prestigious Business of Fashion (BOF) 500 List for 2025, a global index celebrating individuals shaping the worlds of fashion, music, and culture. The announcement, reported by Pulse Nigeria, marks a proud moment for African creativity and reaffirms Nigeria’s growing cultural influence on a global scale.
The BOF 500, often described as “fashion’s definitive professional index,” spotlights influential figures who are redefining the future of the creative industries. For Ayra Starr and Tems, both of whom have successfully transcended the boundaries between music and style, this recognition underscores their evolution into full-fledged global icons.
Since breaking out under Mavin Records, Ayra Starr has become a Gen Z fashion muse. Known for her fearless sense of style, blending Afrofuturism with Y2K aesthetics, she has turned heads at global events like Paris Fashion Week and the BET Awards. Her recent hit singles, including “Commas” and “Rhythm & Roses,” showcase not only her musical growth but her ability to merge sound and visual artistry into a cohesive brand identity.
Ayra’s partnership with global fashion houses like Chanel and Balmain, along with her appearances on international magazine covers, has made her one of the leading voices of Africa’s youth culture. Her inclusion in the BOF 500 affirms her as more than just a singer — she’s a style trendsetter and cultural force.
Meanwhile, Tems continues to push the boundaries of what it means to be an African artist on the world stage. Known for her soulful vocals and bold fashion statements, Tems has graced red carpets from the Grammys to the Oscars, often wearing bespoke pieces from designers like Robert Wun and Vivienne Westwood.
Her minimalist yet avant-garde fashion choices have captivated both fashion editors and fans alike, cementing her as a global trend icon. Beyond her music success — including collaborations with Drake, Beyoncé, and Rihanna — Tems represents a new generation of African women blending artistic authenticity with modern luxury.
The inclusion of Ayra Starr and Tems on the BOF 500 list isn’t just about individual achievement — it’s a reflection of Nigeria’s broader cultural renaissance.
